By my rationale that doing something once and succeeding makes me an expert, I'm offering you my step-by-step brilliantly executed plan: How to Fundraise on Twitter
1. Pick a Worthy CauseYou can't fundraise without a cause. Well, technically you could, if you're a scam artist or just don't want to work, but keep your honeymoon fundraising off Twitter. No one wants to fund your bike trip down a volcano. I'm talking legit 501(c)(3) organization fundraising for worthy causes. My cause was the MS Challenge Walk--a 50 mile, 3 day walk to raise money for the MS Society.
2. Have an EpiphanyIn my last post I mentioned that I met my goal for the MS Challenge Walk at the 11th hour. I was about $300 from my goal and was desperate to meet it by the time the walk started. Having already tapped into my family and friends for donations and realizing that neither group was going to pay me to stop begging, I had an epiphany. I could use another source: Twitter.
3. Listen for the angelsYou just had an epiphany--they should be singing.
4. Come up with a plan
I've seen the how the power of social media can shame people into giving strangers money for good causes (á la Ice Bucket Challenge) and we all know that humans are naturally curious, so I put the two together in my goofy awkward way to solicit the remaining donations from Twitter.
I had asked for donations on Twitter previously in my fundraising efforts, but this time was different. I needed something that would make people want to donate to a stranger. I had to be creative! So I tapped into curiosity and offered the unknown "weird things" as a reward for a donation.
The result? My Twitter followers, likely thinking that they would receive some naked selfie, obliged.
*Warning: Unfiltered selfies ahead*
5. Execute the planI had one person re-tweet my request for donations and within minutes the first donation came rolling in. It was from my friend Josh and I set myself up to do my first "weird" thing to thank him. Due to both self respect and lack of resources in a hotel room, I did the
Probably not the best idea considering I subsequently had to wipe my eyeliner-drawn nose and whiskers off of my face but Puppy Emily was well received. Josh and I exchanged some "terRUFFic"puns and I was one step closer to my goal. Woohoo!
6. Keep it up
Donations from Twitter continued to come in little by little. Having used the most adorable idea first, I resorted to doing yoga poses and cramming myself into small spaces wearing the MS Buff that we had gotten as swag.
My creativity was constrained by the fact that I was in a hotel room with my teammates who were in their pajamas wanting to go to bed before our early morning wakeup for the Walk the next day. So I stuck to doing strange things around the hotel room for the rest of the generous donations.
In less than an hour I had met my fundraising goal, thanks to my awesome followers and a Twitter stranger who donated the remaining $157 to get me there.
7. Say thank you
While my followers didn't receive the topless pictures of me riding a donkey they had likely envisioned, their curiosity and philanthropy helped me exceed my fundraising expectations by the next morning. I had successfully met and exceeded by fundraising goal for the MS Challenge Walk thanks to the help of curious strangers.
And that's my guide for fundraising on Twitter!